Collaborated with the marketing director, product development team, copywriter, and web developers to build a 100+ page, 200+ product e-commerce website from the ground up. Balanced robust online sales functionality for labor law posters with an educational content strategy...
Client name
WorkWise ComplianceSkills
Website DevelopmentYear
2025
Led development of a secure, subscription-based online portal providing HR and labor law compliance resources for clients. Content included eGuides, checklists, trainings, HR and safety forms, newsletters, compliance updates, chatbot access, jurisdiction-specific labor law notices, and remote worker resources...
Client name
WorkWise ComplianceSkills
Web Development; DAM implementationYear
2025
I created “Willow the Wise,” the official mascot and virtual chatbot for WorkWise Compliance. I pitched the concept, led the character development, and programmed the chatbot. Willow represents the brand’s approachable expertise on labor law and compliance topics, and...
Client name
WorkWise ComplianceSkills
Design, ProgrammingYear
2025
Designed and executed a targeted email campaign reaching over 50,000 recipients to promote 2025 labor law poster updates. I segmented the audience into three strategic groups and tailored messaging for each, resulting in a conversion rate more than triple...